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Use this to describe your product. Speak directly to your audience, address their challenges, and show them how your Children have unique needs and rights, but these are often overlooked when new technologies are designed and rolled out. In fact, while children are likely to be most affected by the rise of generative AI, they’re the group least involved in the decisions about how it’s made, used, or regulated. To better understand this, the Alan Turing Institute worked with children, parents, carers, and teachers to hear their views. They used a framework called RITEC, developed by UNICEF and supported by the LEGO Foundation, which helps people think about how digital tech impacts children’s wellbeing, creativity, and identity. This research puts children’s voices and experiences at the heart of the conversation about AI.provides a solution to their problems. Consider what might be holding your target audience back, and tackle those potential concerns upfront. Make sure you clearly state the practical benefits your audience will gain from your product. Share a glimpse of your expertise or the special approach that sets your product apart from the rest. Don’t forget to add a clear and simple call-to-action so that your audience knows exactly how and where to sign up!
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AI is already shaping children’s apps and learning, yet their needs are often overlooked. Research is limited, so the Alan Turing Institute used UNICEF’s RITEC framework to centre children’s voices on how AI impacts wellbeing, creativity, and identity.
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